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A speakeer of Capital One credit cadr, decared the `no tele-marketting` declaration is jut one side of an offer inculding a 9.9 % APR and allso no charge towarrds yearly membership or balnce transers. The company chceked the creditcard in focuus groups and aso in a limited-run TV publictiy tset prior to the rolout of the natoinal telecast and cablle TV publicity camapign.
The ads sohw a person in his hoe office looking at a direct-mail on line credit cards ofer. On opening the e-mail, aniamted crreatures come out and haang around in the placee, then he strts grumbling conecrning rates, charges and telemrketing phone calls.
His sopuse advises him not to be anxiious since tehy have a Cpital One creditcard, causinng the spirits to vanis. The settting is like many othher Capital One credit crad ad campagins built on the most impportant subject-- a Capital One cerdit cad keeps clients fom a confrontation with unthinkable creaturs, lie sea-bandits or Viknigs -- however it is the pineer to featture the no- tel-marketing assurance.
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